FranCamp, the IFA’s Digital Marketing & Technology Best Practices Conference is taking place May 14th-15th at the Loews Atlanta Hotel. The conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today.
Featured experts will examine how franchise professionals can capitalize on new digital communications platforms and technologies to take their business to the next level.
Representing Location3 Media at FranCamp will be Business Development Manager Anne Dehner, Director of Strategic Accounts Carol Lee (@calee2), and myself, Account Director Anne Baum (@searchdiva). We’ll be at Bar Eleven at 7 p.m. on May 13 for the official FranCamp 2013 Tweetup or at various sessions throughout the conference.
Location3 Media will also be speaking at two of the sessions during the conference. Join us on May 14 at 11:15 a.m. in Ellington Salons ABC for “Strategies for Maximizing Google“. This session will take participants through the following topics:
• Deep dive into the Google eco system
• How to put AdWords to work for your brand
• Driving customers to your franchisee through local search and Google Maps
• Determine your ROI with Google Analytics
After you’ve learned about how your franchise system can utilize Google’s tools, come join us for Lunch and a “Flash Panel” in Overlook East. In this general session featured experts present solutions to common problems we all face. They only have three minutes to present that solution — breaking it down into only the essentials you need to know.
We can’t wait to be in Atlanta and meet up or Tweetup with you!