As mentioned earlier this week, Location3 Media and our Local Search Traffic division will be in attendance at IFA for the fifth straight year. We couldn’t be more excited for a few days in gorgeous Orlando during February (especially since we just got smacked with about two feet of snow over the weekend, 80 degrees has never sounded better!).
At IFA’s annual convention we have come to anticipate some outstanding content, top shelf networking and excellent hospitality by a best-of-class organization. But this year we are excited about a few new items as well. First, the introduction of the official IFA mobile app, complete with local places, convention schedule, exhibitors and exhibit hall map as well as the #IFA2012 Twitter feed. We are also very excited to be hosting a private dinner event at Hawk’s Landing Steakhouse on Sunday evening for a select few clients and prospective partners, as well as entertaining some very special guest presentations (I would love to name them but we don’t want to have random people lining up outside Hawk’s for autographs). Lastly this marks the first year we are exhibiting at IFA as Location3 Media (L3M), and not Local Search Traffic (LST). Same stellar company, people and technology, and as we get close to unveiling a brand new website for L3M we look forward telling about 3,000 of our closest friends our complete company story in a 72 hour window.
Aside from all of that I personally look forward to the Taste of Franchising event and an opportunity to sample some amazing food and mingle with some great people. For those who are attending IFA don’t forget to stop by booth 607 to chat with our team about how to get a free local online audit done for your business. I would like to apologize in advance to my golf clubs; they will not be making the trip. I will think of you often this week.